Get to know our team of experts and professionals in English and language learning behind The ABC Challenge.
Our team
Discover the team of experts behind The ABC Challenge and improve your English with a proven learning methodology.

David Ashe
The ABC Challenge
Self-employed and entrepreneur. English teacher in Spain for 24 years. Expert in linguistics and language learning, designing and implementing programs and courses. Researcher of methodologies with a higher level of effectiveness, i.e., optimizing the time invested in relation to the cost and results obtained. Developer of "The ABC Challenge / El desafioabc" method.

Rafael Gonzáles
The ABC Challenge
Senior Advisor, researcher, investor and entrepreneur. More than 30 years of experience in top management. Expert in business and project management at national and international level. Professional Project Manager (PMP). Doctor in Civil Engineering (University of Cantabria), Executive MBA from the Instituto de Empresa and Master in Digital Business Management from LaSalle-LidLearning.
Our company
Learn more about Recursive System, the company in charge of The ABC Challenge.

Our purpose
Empower people to harness their innate neurolinguistic abilities, ensuring demonstrable results.

Humanism
We focus on improving people and their abilities. We always maintain the human reference in our activity and in what we do.

Collaboration
We bring benefits to all stakeholders involved. We apply the “win-win” philosophy in all our transactions and agreements.

Our vision
To be recognized in the development and dissemination of language learning techniques, as world leaders in neuro-linguistic stimulation techniques.

Excellence
We focus on doing things “well done”, guaranteeing the results of solidly based processes. We continuously evaluate, review and improve.
Learning levels
Active users
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