Get to know our team

Get to know our team of experts and professionals in English and language learning behind The ABC Challenge.

Our team

Discover the team of experts behind The ABC Challenge and improve your English with a proven learning methodology.

David Ashe

The ABC Challenge

Self-employed and entrepreneur. English teacher in Spain for 24 years. Expert in linguistics and language learning, designing and implementing programs and courses. Researcher of methodologies with a higher level of effectiveness, i.e., optimizing the time invested in relation to the cost and results obtained. Developer of "The ABC Challenge / El desafioabc" method.

Rafael Gonzáles

The ABC Challenge

Senior Advisor, researcher, investor and entrepreneur. More than 30 years of experience in top management. Expert in business and project management at national and international level. Professional Project Manager (PMP). Doctor in Civil Engineering (University of Cantabria), Executive MBA from the Instituto de Empresa and Master in Digital Business Management from LaSalle-LidLearning.

Our company

Learn more about Recursive System, the company in charge of The ABC Challenge.

Our purpose

Empower people to harness their innate neurolinguistic abilities, ensuring demonstrable results.

Humanism

We focus on improving people and their abilities. We always maintain the human reference in our activity and in what we do.

Collaboration

We bring benefits to all stakeholders involved. We apply the “win-win” philosophy in all our transactions and agreements.

Our vision

To be recognized in the development and dissemination of language learning techniques, as world leaders in neuro-linguistic stimulation techniques.

Excellence

We focus on doing things “well done”, guaranteeing the results of solidly based processes. We continuously evaluate, review and improve.

Learning levels

Active users

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Learning guarantee